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Healthcare Marketing Articles and Blog

Read our tips for medical marketing. Healthcare marketing is evolving. Learn what you can do to remain an active competitor in the market. Our articles will tackle websites, reviews, campaign management, front office management, and much more.

smiling doctor
How Do Dentists & Doctors Measure Marketing Success?
Nov 15, 2022
When running marketing campaigns, doctors and dentists want to see visible results to ensure the marketing campaigns are…
Online marketing
Benchmark Conversion Rates for Doctors and Dentists
Oct 24, 2022
Marketers are constantly questioned on how the success of a campaign is measured. With numerous data sources, we have more…
Dentist doing a dental procedure on a female patient
How To Build & Maintain A Stong Dental Patient Base
Oct 12, 2022
An active patient base of 1300-1500 is ideal for the success of a solo dental practice. Active patients are those who have…
Pay per click
How Important Is Pay Per Click For Dentists, Doctors, and Physicians?
Sep 28, 2022
The internet has become the mainstream resource for all information. As a business owner, being a part of online…
Digital marketing concept
How Can Marketing Affect Your Practice
Sep 13, 2022
Healthcare is a booming industry where millions of people opt to seek professional care. In today's world, finding a…
marketing website
Dental & Healthcare Agency vs. General Marketing Agencies
Aug 22, 2022
A specialized digital, printed, or media healthcare marketer has numerous benefits over a general marketing provider. For…
Front office staff member talking to patients
5 Key Tips to Convert New Dental Patients
Aug 18, 2022
For many dental practitioners, marketing might seem like a complex concept. Some doctors are even of the opinion that it may…
Mobile finance, accounting and statistics concept
10 Key Items in Google Analytics
Jul 25, 2022
Google Analytics is the most frequently used, comprehensive platform that aids in Search Engine Optimization (SEO) and other…
A woman visiting the dentist
The Importance of Specialized Medical Marketing Companies
Jul 12, 2022
Although the term medical marketing can surprise many, it is a widespread and influential field. Like all other industries,…
mobile finance, accounting and statistics concept
Preparing and Switching to Google Analytics 4
Jun 27, 2022
There is a significant change coming to Google's Universal Analytics properties. On July 1st, 2023, Google's Universal…
A doctor smiling
The Importance of Healthcare Marketing
Jun 13, 2022
Over the last decade, significant changes have occurred in the dynamics of healthcare systems across the globe. Due to this…
One star rating with a young women
6 Steps to Responding to Negative Reviews
May 23, 2022
Receiving a negative review for your products or services can be the worst feeling ever. Even though you might feel the urge…

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