To be a successful plastic surgeon, cosmetic practitioner, dermatologist, or non-surgical specialist you need to take a proactive approach to patient acquisition through marketing. We provide expert digital plastic surgery marketing services to help you attract, convert and retain patients. Cosmetic marketing begins here.
Marketing your cosmetic surgery center or medical practice starts online. The vast majority of your new patients will use online search engines to find medical providers. This research will begin with information about your healthcare procedures. Next, patients will review and analyze before-and-after photos and compare the online reviews of plastic surgeons, specialists, and other healthcare professionals from current and former patients.
We attract new patients with a great plastic surgery website, dermatology website, or other related medical website. Next, implement a medical SEO service to improve your local search rankings so new patients can find your awesome plastic surgery website. Finally, we are ready to begin marketing to new patients within your geographic footprint with Pay Per Click.
Ads on Facebook, Instagram, Google, Bing, and other platforms are essential to an online cosmetic surgery marketing campaign. Paid ads appear within the first 3 to 5 results of an online search for selected plastic surgery keywords. Your ads also can appear with visual content on over 3 million websites that partner with Google Ads.
Although we can lead a horse to water, we need conversion tools to seal the deal. Again, statistics will vary, but around 90% of all patients will consult reviews to make a final decision, and approximately 70% of people, reviews were their first step. Manage your reputation and obtain more reviews with our services.
Once you start collecting more reviews, consider the importance of online social media activity and galleries. For many patients, plastic surgery is about the "visual appeal." Social media is a great way to display your work where appropriate. And, high-resolution before and after galleries provide a testimonial and conversion tool. We provide expert marketing services for plastic surgery, cosmetic surgery, dermatology, or related medical fields.
Read our tips for medical marketing. Healthcare marketing is evolving. Learn what you can do to remain an active competitor in the market. Our articles will tackle websites, reviews, campaign management, front office management, and much more.