Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), is a digital marketing strategy that uses search engine advertising tools to generate online ads to increase a website's visibility. Today, the digital marketplace is growing at a rapid rate. As a result, nearly every business is online, from small business ventures to giant conglomerate corporations, trying to figure out the numerous digital marketing strategies to maximize all possible conversion opportunities. However, increasing marketing opportunities with Search Engine Advertising comes with more significant challenges, and engaging takes a little more than good skills. It takes a great deal of know-how.
Despite the availability of advertising tools and digital marketing sources, many healthcare practices remain invisible to their target audience. The lack of digital marketing or the lack of understanding PPC results in reduced new patient conversions.
The first significant step with your search advertising campaign begins with proper budgeting. Setting a budget too low can drastically reduce the effectiveness of your campaign. Let our digital marketing coordinator help you set your budgets, develop your ads, and manage your campaigns today.
Understanding your target demographics, budget limitations, and future goals is essential to determine which digital marketing services will provide you the most opportunity. Both PPC and SEO offer excellent results. While PPC generally requires a higher budget, PPC can also target more audiences directly. On the other hand, SEO is an indirect form of marketing that requires interested parties to find you.
Proven growth. Transparent performance. Explore real-world examples of how our strategies bring new patients—not just clicks.
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% ROI
The practice has consistently achieved quarterly ROIs exceeding 1000%,
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% Growth
In six months, new patients hit 65/month—a 300% jump.
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Patients/Month
By Q2, new patients reached 120/month—6× the industry average.
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Targeted ads boosted patient conversions by 13%
Read our tips for medical marketing. Healthcare marketing is evolving. Learn what you can do to remain an active competitor in the market. Our articles will tackle websites, reviews, campaign management, front office management, and much more.