Skip To Content
Main Content A+ A-

Pay Per Click Advertising (PPC)

  • PPC Basic

    We begin our worry-free search engine ad campaigns with the smallest budget recommendations. This campaign is ideal for dentists and general practitioners with a diversified marketing campaign and budget limitations.
    Medical PPC and Direct Mail 1
    $750 Per month
  • PPC Essentials

    Our next-level PPC package increases budgets in line with industry minimums targeting more patients. This campaign type begins using a wider variety of keywords and allows room to budget more campaign options.Medical PPC and Direct Mail 2
    $1000 Per Month
  • PPC Standard

    Generate leads using search engine advertising tools, also known as Search Engine Marketing (SEM). This package sets the baseline recommendation for specialty doctors who provide more elective procedures.Medical PPC and Direct Mail 3
    $1500 Per Month
  • PPC Premium

    Our higher-level PPC package offers a larger budget to target more patients with great campaign diversification choices. Target audiences on the Display Network and Search Network with more campaign options. Medical PPC and Direct Mail 4
    $2500 Per Month
  • PPC Ultimate

    Our highest-level PPC package offers a larger budget, targeting more potential patients. In addition, this package allows the most effective campaign diversification options. Customize this campaign type by increasing the budget to meet your goals.Medical PPC and Direct Mail 4
    $5000 Per Month

Healthcare Pay Per Click

Pay Per Click Campaigns for Doctors, Dentists,
and Other Healthcare Professionals.

Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), is a digital marketing strategy that uses search engine advertising tools to generate online ads to increase a website's visibility. Today, the digital marketplace is growing at a rapid rate. As a result, nearly every business is online, from small business ventures to giant conglomerate corporations, trying to figure out the numerous digital marketing strategies to maximize all possible conversion opportunities. However, increasing marketing opportunities with Search Engine Advertising comes with more significant challenges, and engaging takes a little more than good skills. It takes a great deal of know-how.

Despite the availability of advertising tools and digital marketing sources, many healthcare practices remain invisible to their target audience. The lack of digital marketing or the lack of understanding PPC results in reduced new patient conversions.

The first significant step with your search advertising campaign begins with proper budgeting. Setting a budget too low can drastically reduce the effectiveness of your campaign. Let our digital marketing coordinator help you set your budgets, develop your ads, and manage your campaigns today.

SEO vs. PPC: Which is the Right Strategy?

Understanding your target demographics, budget limitations, and future goals is essential to determine which digital marketing services will provide you the most opportunity. Both PPC and SEO offer excellent results. While PPC generally requires a higher budget, PPC can also target more audiences directly. On the other hand, SEO is an indirect form of marketing that requires interested parties to find you.

  • healthcare-PPCvsSEO1.png
    Search Engine Optimization (SEO)

    Our SEO service effectively improves your organic search results, builds brand awareness, establishes credibility, and gains customer trust while increasing the average number of visits by a minimum of 15% - 50% within four to six months. SEO is much more than ranking high for one keyword. It's a process of increasing your online visibility and driving more organic traffic to your website. However, the average time to rank in the top 10 organic search results for one keyword is one year. This is because SEO takes time to build. For this reason, you cannot rely on heavy organic search results to achieve your immediate marketing goals. SEO should be considered for long-term goals as your foundation for indirect marketing.

    On the other hand, pay-per-click offers complete control, targets more audiences, and generates near-instant results. Ideally, both SEO and PPC campaigns are recommended. However, suppose budget restrictions are too limited. In that case, pay-per-click offers near-instant results with the option to target more audiences at a higher fee, while SEO offers limited, long-term conversions at a fixed service rate.
  • healthcare-PPCvsSEO2.png
    Pay-per-click (PPC)

    Pay-per-click advertising has proven its worth in the medical field and across all industries online. Search engine advertising is one of the best and most cost-effective marketing strategies available. PPC advertising allows marketers to manage ad spending, target demographics, audiences, and ad creation on several platforms. As a direct form of marketing, you can target patients ready to buy, patients in search mode, and patients yet to discover a desire for healthcare services.

    A combination of SEO and PPC advertising campaigns works best at driving conversions. SEO provides a higher rate of audience interest, while PPC offers a higher number of views. In addition, when both campaigns are utilized, PPC indirectly increases organic search results, increasing the effectiveness of both campaigns. If you have a short window to increase conversions and a limited budget, Pay-per-click advertising might be the best option until a budget can be leveraged to include SEO for your long-term goals.

Healthcare Marketing Articles and Blog

Read our tips for medical marketing. Healthcare marketing is evolving. Learn what you can do to remain an active competitor in the market. Our articles will tackle websites, reviews, campaign management, front office management, and much more.

SEO Blocks
Top 3 Digital Marketing Trends For Healthcare Professionals
Dec 26, 2022
Healthcare professionals must always figure out the best way to gather new leads and convert them into new patients. New…
Content marketing flowchart hand drawing on a blackboard
Advertising During a Recession
Dec 12, 2022
Many doctors and dentists may consider cutting back on advertising during a recession as a defensive move for short-term…
Dentist working on a patient in a dental chair
What's The Average Patient Base A Dental Professional Needs
Nov 22, 2022
Running a successful dental practice takes skill, understanding, and commitment. Any successful dental practice incurs costs…
smiling doctor
How Do Dentists & Doctors Measure Marketing Success?
Nov 15, 2022
When running marketing campaigns, doctors and dentists want to see visible results to ensure the marketing campaigns are…
Online marketing
Benchmark Conversion Rates for Doctors and Dentists
Oct 24, 2022
Marketers are constantly questioned on how the success of a campaign is measured. With numerous data sources, we have more…
Dentist doing a dental procedure on a female patient
How To Build & Maintain A Stong Dental Patient Base
Oct 12, 2022
An active patient base of 1300-1500 is ideal for the success of a solo dental practice. Active patients are those who have…
Pay per click
How Important Is Pay Per Click For Dentists, Doctors, and Physicians?
Sep 28, 2022
The internet has become the mainstream resource for all information. As a business owner, being a part of online…
Digital marketing concept
How Can Marketing Affect Your Practice
Sep 13, 2022
Healthcare is a booming industry where millions of people opt to seek professional care. In today's world, finding a…
marketing website
Dental & Healthcare Agency vs. General Marketing Agencies
Aug 22, 2022
A specialized digital, printed, or media healthcare marketer has numerous benefits over a general marketing provider. For…
Front office staff member talking to patients
5 Key Tips to Convert New Dental Patients
Aug 18, 2022
For many dental practitioners, marketing might seem like a complex concept. Some doctors are even of the opinion that it may…
Mobile finance, accounting and statistics concept
10 Key Items in Google Analytics
Jul 25, 2022
Google Analytics is the most frequently used, comprehensive platform that aids in Search Engine Optimization (SEO) and other…
A woman visiting the dentist
The Importance of Specialized Medical Marketing Companies
Jul 12, 2022
Although the term medical marketing can surprise many, it is a widespread and influential field. Like all other industries,…

Medical Marketing Guru Logo Copyright 2021-2023
Healthcare Marketing | Healthcare Websites | All Rights Reserved.
By accessing our website and providing phone number(s) or email address(s), you agree and authorize Medical Marketing Guru electronic communication by phone, email, website portal, video conferencing, SMS text, and/or other electronic communication. You further understand you have the right to revoke electronic communication at any time provided, however, that you submit a request to terminate communication via "unsubscribe" links that may be present, or in writing.