The top five primary forms of marketing for most dentists are online, signage, print, community involvement (events), and referrals. To achieve the best results, you need to track your results, target 5-7 points of exposure, include 3-5 forms of marketing, and persist for the long haul.
At Medical Marketing Guru, we offer the marketing tools necessary to help your dental practice bring in new patients by providing an expert understanding of marketing in the dental industry and by creating custom campaigns that will help you grow your dental practice.
Digital marketing has become the baseline medium to target new dental patients. Dental marketing involves various online campaign to increase presence, expand brand awareness, and convert new patients. Dental website development, social media management, and review generation are but a few top campaign types we recommend.
Traditional dental marketing tactics still provide many practitioners with large amounts of success. However, the bread and butter of today's success are found with online dental marketing. Today's dental marketing tactics include websites, social media, reviews, SEO, and pay-per-click. Each tactic plays a role in obtaining, attracting, and converting new patients.
Marketing your dental practice is a given. But, have you considered how this is done? Yes, you may have heard about Google pay-per-click (PPC) or SEO. You may understand the need for a website. But most professional healthcare providers are great doctors but often lack the complete understanding to deploy an effective PPC campaign or build an awesome dental website.
The benefits of a dental advertising partner ensure your campaigns are effectively set up and managed. Your website, design, and materials will attract new patients and provide higher conversions with a team of expert marketing professionals. You trade a partner cost for significantly more revenue than you could have achieved with a "Do it Yourself" kit. Build a more vital awareness for your brand, stronger relationships with your patients, and open new avenues for your practice to grow with a dental marketing partner.
Read our tips for medical marketing. Healthcare marketing is evolving. Learn what you can do to remain an active competitor in the market. Our articles will tackle websites, reviews, campaign management, front office management, and much more.