Medical
Marketing
Your Guide to Dental Marketing
The top five primary forms of marketing for most dentists are online, signage, print, community involvement (events), and referrals. To achieve the best results, you need to track your results, target 5-7 points of exposure, include 3-5 forms of marketing, and persist for the long haul.
At Medical Marketing Guru, we offer the marketing tools necessary to help your dental practice bring in new patients by providing an expert understanding of marketing in the dental industry and by creating custom campaigns that will help you grow your dental practice.
How Dental Marketing Has Changed
Digital marketing has become the baseline medium to target new dental patients. Dental marketing involves various online campaign to increase presence, expand brand awareness, and convert new patients. Dental website development, social media management, and review generation are but a few top campaign types we recommend.
Traditional dental marketing tactics still provide many practitioners with large amounts of success. However, the bread and butter of today's success are found with online dental marketing. Today's dental marketing tactics include websites, social media, reviews, SEO, and pay-per-click. Each tactic plays a role in obtaining, attracting, and converting new patients.
Benefits 101 of a Dental Marketing Partner
Marketing your dental practice is a given. But, have you considered how this is done? Yes, you may have heard about Google pay-per-click (PPC) or SEO. You may understand the need for a website. But most professional healthcare providers are great doctors but often lack the complete understanding to deploy an effective PPC campaign or build an awesome dental website.
The benefits of a dental advertising partner ensure your campaigns are effectively set up and managed. Your website, design, and materials will attract new patients and provide higher conversions with a team of expert marketing professionals. You trade a partner cost for significantly more revenue than you could have achieved with a "Do it Yourself" kit. Build a more vital awareness for your brand, stronger relationships with your patients, and open new avenues for your practice to grow with a dental marketing partner.
Healthcare Marketing Articles and Blog
Read our tips for medical marketing. Healthcare marketing is evolving. Learn what you can do to remain an active competitor in the market. Our articles will tackle websites, reviews, campaign management, front office management, and much more.
Top 3 Digital Marketing Trends For Healthcare Professionals
Dec 26, 2022
Healthcare professionals must always figure out the best way to gather new leads and convert them into new patients. New…
Advertising During a Recession
Dec 12, 2022
Many doctors and dentists may consider cutting back on advertising during a recession as a defensive move for short-term…
What's The Average Patient Base A Dental Professional Needs
Nov 22, 2022
Running a successful dental practice takes skill, understanding, and commitment. Any successful dental practice incurs costs…
How Do Dentists & Doctors Measure Marketing Success?
Nov 15, 2022
When running marketing campaigns, doctors and dentists want to see visible results to ensure the marketing campaigns are…
Benchmark Conversion Rates for Doctors and Dentists
Oct 24, 2022
Marketers are constantly questioned on how the success of a campaign is measured. With numerous data sources, we have more…
How To Build & Maintain A Stong Dental Patient Base
Oct 12, 2022
An active patient base of 1300-1500 is ideal for the success of a solo dental practice. Active patients are those who have…
How Important Is Pay Per Click For Dentists, Doctors, and Physicians?
Sep 28, 2022
The internet has become the mainstream resource for all information. As a business owner, being a part of online…
How Can Marketing Affect Your Practice
Sep 13, 2022
Healthcare is a booming industry where millions of people opt to seek professional care. In today's world, finding a…
Dental & Healthcare Agency vs. General Marketing Agencies
Aug 22, 2022
A specialized digital, printed, or media healthcare marketer has numerous benefits over a general marketing provider. For…
5 Key Tips to Convert New Dental Patients
Aug 18, 2022
For many dental practitioners, marketing might seem like a complex concept. Some doctors are even of the opinion that it may…
10 Key Items in Google Analytics
Jul 25, 2022
Google Analytics is the most frequently used, comprehensive platform that aids in Search Engine Optimization (SEO) and other…
The Importance of Specialized Medical Marketing Companies
Jul 12, 2022
Although the term medical marketing can surprise many, it is a widespread and influential field. Like all other industries,…
