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10 Key Items in Google Analytics

Mobile finance, accounting and statistics concept

Google Analytics is the most frequently used, comprehensive platform that aids in Search Engine Optimization (SEO) and other digital marketing efforts. This multi-functional suite delivers comprehensive data enabling organizations to structure and construct ideal digital marketing strategies.

However, with the breadth of information that Google Analytics provides, it is crucial to understand that only 10% of the data is needed to analyze and make changes that will affect 90% of your conversions within the healthcare industry. While focusing on the other 90% of data to fully optimize your campaigns may reduce your overall ROI. Therefore, knowing the most vital metrics to track in Google Analytics is essential to help you save time and make the necessary changes to your SEO and other digital campaigns.

Top 10 items to measure in Google Analytics

  1. Total sessions: Your website's total number of sessions is one of the most critical metrics to track month to month. When you combine this data with industry trends, you can see how your website is working and where you fall among averages. This metric is the foundation of statistical data that enables you to know how your digital campaign is doing. Are you meeting industry standards or not? With keyword optimization and critical content strategies, you can increase website sessions, increasing the number of potential conversions. 
  2. Growth of sessions: Measuring your session growth from quarter to quarter and year over year lets you determine seasonal trends, strengths, or issues with your campaigns.
  3. Sessions by source: Traffic sources help you determine where most sessions come from, i.e., organic search, paid, referral, etc. With this information, you may re-focus your campaigns based on your needs.
  4. Bounce rates: This entails how many people left your website shortly after visiting it. While there can be many reasons for this, a high bounce rate may indicate an issue with your website's overall appeal and user interface.
  5. Location of target audiences: Experts note that many people ignore audience location as a metric. Still, this element can aid in designing focused marketing strategies or even in blocking spam that comes to your website.
  6. Engagement of audiences: Audience engagement measures which pages were visited by a person and how long they spent on each. Knowing which content and pages generate interest helps tweak your website and marketing efforts appropriately.
  7. Traffic through social media: Through this metric, social media content and marketing strategies can be tweaked based on audience reactions and interactions.
  8. Content trends: Google Analytics can also track sudden rises and drops in audience footfall on your website, allowing a business to use this information in a productive manner.
  9. Search behavior: Knowing what people search on your site is another vital element that can help medical marketing agencies.
  10. Events: This factor helps clarify bounce rates by telling the site owner which places are most effective for the placement of call-to-action tabs.


Together, the statistics mentioned above make an elaborate foundation for a concrete SEO or other digital healthcare marketing strategy. With the help of a reliable marketing agency, these results can be transformed into actionable plans.

Give Medical Marketing Guru a call now if you're looking for a professional medical marketing firm.

Posted on Jul 25, 2022
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