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4 Reasons Pay Per Click Is Essential for Doctors & Dentists

Pay per click concept on tablet screen with office objects around it

Pay-per-click, PPC, has become one of the most common models for online marketing. Essentially, it requires you to pay a small fee every time someone clicks an ad you’ve created on Google, Yahoo, Bing, Yelp, Facebook, or an array of other online marketing resources. For someone who isn’t experienced in online marketing, diving into this space may prove to be quite overwhelming. And seeing results is dependent on how you collect referral sources, track reporting, etcetera.

What is Pay Per Click?

Pay Per Click is an online advertising format that is set up to charge a small fee each time an online advertisement is clicked. Advertisements may show up in several spaces depending on the advertisement platform and the settings of the ads. The most popular platforms are Google, Bing, and Yahoo. Social Media advertising is also making impressions in the online advertising space since much of the online browsing occurs on social media platforms.

Typically, a business will set up a budget, content, and scheduling on an advertising platform.  Healthcare ads are a bit more difficult as there are many more regulations surrounding healthcare. Having an expert Marketing Agency manage and set up your ads may prove to be quite invaluable.

Google is the largest online advertising platform as ads are potentially displayed through the “display” model on millions of websites and mobile applications. When it comes to online advertising Google has set the standard and takes most of the market.

Why Pay Per Click?

Opting for pay-per-click is one of the best things you can do if you want to make a significant impact in your marketing program. Here’s why.

  1. It is Popular: When TV commercials began in the 1940’s the effective nature of advertisements were realized rather quickly and within 10 years TV advertisements increased 10 times with explosive results in sales. Today we can’t watch most anything on TV without the interruption of an advertisement. The internet has transformed into much the same playing field and advertisements are found in every corner of the internet. With masses of people using this online resource to find information to make purchasing decisions, and more importantly healthcare decisions, it’d be silly not to tap into this resource to find new patients through advertising.
  2. It’s one of the most successful forms of digital marketing: The cost and numbers speak for itself. Comparatively, digital marketing is by far one of the most cost-effective advertising tools and produces one of the highest ROI’s in marketing. Various statics claim anywhere from 25%-50% of revenue is driven by PPC conversions. And, various studies claim some 75% of the population search online for information, shopping, and more.  What an amazing resource to drive ads and generate leads for your practice.
  3. Increased Brand Awareness: The ultimate goal of online marketing is to bring in new patients. However, how often do patients really require healthcare services? For dentists, patients typically require a cleaning or exam every 6 to 12 months. Some elective surgical procedures are often dependent on patient cash flow. And, in many cases healthcare is dependent on a need that may or may not occur within 12 to 24 months. If most patients are not yet ready for healthcare, then why advertise to them? The answer is simple, brand awareness. When a need arises or a patient is ready to make a larger financial elective choice, your brand should be in the forefront of their minds. Do not allow new patients to slip by when they are ready to make a decision during their research phase. With ongoing consistent advertising on some of the largest platforms available your message can resonate with many potential patients in your area when they are ready to see a healthcare professional.
  4. Reach Your Business Goals: By understanding the value and importance of PPC, you can reach your business goals even faster. PPC has become a major player in advertising and should be highly considered as one of your top advertising tactics

If you haven’t yet opted for healthcare pay-per-click, now is the time. Visit Medical Marketing Guru today to help create the best marketing plans according to your needs and business goals. We have the understanding to help you set budgets and understand expectations.

Posted on Dec 13, 2021
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