The belief that you are a great doctor is essential to running a successful practice. But, you are not the only one who should believe you are a great healthcare provider. To maintain a successful practice, you will need the support that you are a great doctor from your patients. Online reviews offer an opportunity to expand your reputation and communicate to others that you are indeed a great healthcare provider.
Today people review everything from the food they eat to the doctors they visit. However, in today's world of digital marketing, reviews are done regardless of whether you participate or not. It is significantly better to be a part of the conversations about 'you' than to sit ideally by and let the community dictate your future. Your lack of involvement isn't just a mistake but can cause significant loss to your practice.
If you haven't been paying attention to your online reviews, here are a few reasons you should change that starting today.
More Conversion: In a survey conducted by Search Engine Land, it was concluded that 72% of consumers claimed that they gave online reviews the same weight as personal recommendations. Online reviews mean that the majority of your potential patients rely heavily on online reviews to make decisions on their healthcare choices. It is also important to note that having a few poor reviews is a worthy goal, but you need numerous great reviews to impact patients' healthcare choices. So even if you have zero bad reviews and a few good ones, another doctor with a few bad reviews and hundreds of good reviews will hold significate more weight than your reputation.
Build Trust: Reviews are one of the best ways to create a trusting relationship between doctors and patients. Being active in the patient review sources also shows that you value the opinion of your past patients. Become involved in building a relationship with your patients. In response, you will encourage more patients to leave honest reviews for your practice.
Help Patients Make a Decision: Ultimately, nearly every potential patient will do a quick Google search about your practice before deciding whether they will visit you or not. Online research will be done by your potential patients regardless of whether a friend or family member has referred them. And if you have good reviews on your, their decision will be solidified by your positive reviews.
Drown Out the Negativity: Let's face it, we can't please everyone, and even the best have bad days. When you receive that negative review, your confidence and pride may be crushed. Relax, take a deep breath and respond in kind. Identify whether the patient is worth retaining and if so, offer solutions to repair the damage. Some patients can never be pleased, and let's face it, some teeter on the border or mental health and only seek to put others down. Whatever the case for the negative response, know that an abundance of positive reviews can drown out the negativity online.
We are healthcare marketing experts. Trust us to help provide new healthcare reviews. Medical Marketing Guru is an amazing medical marketing agency dedicated to providing outstanding marketing services for dentists, doctors, and other healthcare professionals. Visit us online or contact us for a consultation today.
By accessing our website and providing phone number(s) or email address(s), you agree and authorize Medical Marketing Guru electronic communication by phone, email, website portal, video conferencing, SMS text, and/or other electronic communication. You further understand you have the right to revoke electronic communication at any time provided, however, that you submit a request to terminate communication via "unsubscribe" links that may be present, or in writing.