Healthcare marketing is essential to running a successful medical or dental practice. Although many medical practices will thrive on internal referrals, a boost in new patient referrals through digital marketing or traditional marketing is still necessary to stay ahead of attrition. Here are 5 tips to help you improve your healthcare marketing.
Develop a Strong Brand Identity
A strong brand identity is critical to building patient trust and differentiating your healthcare practice from competitors. This includes developing a logo, website, and marketing materials that accurately reflect your practice’s values, services, and personality.
Part of your identity-building highlights the doctors and staff. For solo or smaller practices, this is easy to tackle. Larger medical practices may need a bit more effort to align this task. Including information in a bio or about us page online allows visitors to connect with you through a digital connection before they connect with you physically.
Create a Robust Online Presence
In today's digital age, having a solid online presence is essential for new patients to find you. An SEO (search engine optimization) marketing campaign, as they are known, is the process of establishing and maintaining a robust online presence so new patients can find you. The foundation of an SEO campaign is your website. Second, establishing a blog and presence on social media and creating monthly content to educate and engage patients maintains your SEO campaign.
Not all websites are created equal. Do-it-yourself (DIY) websites like Wix and others provide a simple and easy-to-use interface to create dazzling websites that are appealing. However, elements of effective website design are typically unknown to the average do-it-yourselfer. The slick design you may create at your fingertips may be less effective in converting new patients. And, in all cases, ADA compliance is missed on DIY platforms which is held to a higher standard for healthcare professionals. Not only do you want those with healthcare issues and handicaps to understand the content of your website, but avoiding legal consequences is another motivation to hire a professional healthcare marketer to create your website.
Implement Patient Engagement Strategies
Patients are more likely to convert or remain loyal to a healthcare practice that engages them in meaningful ways. Many medical and dental practices are beginning to transition into digital convinces, like online scheduling, online fillable forms, and even virtual consults. Providing easy and convenient ways to engage the practice through digital technology is not only desired by the majority of the public, but it's also becoming an ever-increasing necessity to engage with consumers.
Learn more about Automated Online Forms that integrate with many medical PMSsystems.
Sending regular newsletters and emails, offering patient education resources, and creating loyalty programs that reward patients for their ongoing support are more tactics to help you engage with your patients.
Leverage Patient Testimonials
Patient testimonials are a powerful tool for attracting new patients and building trust with current patients. Encourage patients to leave reviews on platforms such as Google and Yelp, and consider featuring positive reviews on your website and marketing materials.
With technological advancements requesting reviews can become an automated task with superior results. Most medical practices will see an average of 1 review per 500 patients when asked. With review requesting software that sends SMS and email correspondence, and automated reminders, we see a 100%-900% increase in the number of reviews a healthcare practice can obtain.
Measure and Adjust Your Marketing Efforts
Measuring the success of your marketing efforts is critical to optimizing your strategy and improving your results. Tracking website traffic, email open rates, social media engagement, and patient acquisition and retention rates are all a part of tracking your marketing. Use this data to adjust your marketing strategy to achieve your goal
Healthcare Marketing Agency
Finally, have a strong presence when you run a business in any industry. Healthcare marketing plays a significant role in drawing new patients. If you are looking for a professional marketing service to help you with marketing your medical or dental practice, contact Medical Marketing Guru and let them help you achieve your goals.
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