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File ID 83645904 | © Ayse Ezgi Icmeli | Dreamstime.com
No matter how hard you try, sometimes things don’t go as well as you’d like them to. However, the issue in this digital world is that each of your minor mistakes and setbacks can live on the internet forever for everyone to witness.
One bad review can affect the patient experience – especially for small business owners. However, some damage control can be done to salvage the situation on your part.
If you have a dental practice, it is necessary to apart of the online conversations. If you have an online reputation, it is even more necessary to stay engaged with it. Doing so will help you solidify a positive online reputation and bring more traffic to your practice.
However, this means that you have to be responsive to all the feedback you are getting – this includes both positive and negative.
While it is easy to respond to positive feedback, negative feedback can be kind of tricky. But for the most part, it is more important to respond to negative feedback than you may think. By responding to the negative feedback in a constructive manner and without getting defensive, you can raise your practice’s rating.
It shows your patients and anyone considering your practice that you are professional enough to hold yourself accountable. In addition to that, this also encourages more feedback. When people notice that you are replying to all types of comments, they will be more likely to leave one as well instead of thinking that their feedback holds no value. This can bring more traffic to your site and make it more discoverable to people.