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4 Important Ophthalmology Marketing Tactics

Glasses sitting on an eye chart

Marketing is not always one-size-fits-all. To see if certain campaigns will work for you, you need to test your market. The task of marketing can be very daunting for owners new to an area and trying to find their footing or even for someone who has been in business for a while but now requires a boost in marketing.

Either way, there are some basic healthcare marketing tactics that are likely to work for your target market. And even if they don't produce the results you hoped to see, you'll be one step closer to refining your campaigns.

  1. SEO: SEO stands for "search engine optimization" and is one of the best ways to gather more traffic to your website. SEO is often the foundation of any marketing campaign as this medium offers a simple solution to being found when a patient's need arises. Unless you already know your way around online marketing, SEO can be very confusing and an overwhelming task. Employing a specialized healthcare marketing team like Medical Marketing Guru can ensure an SEO campaign is deployed effectively. It is essential to understand that SEO is a long-term strategy and requires some time and effort to reap the rewards. Typically, it takes 1 to 6 months and up to a year in congested cities to optimize the SEO for your practice. Consider what you know about SEO as this marketing medium means much more than "page 1 results". An effective SEO campaign will increase traffic to your website and provide numerous online solutions, local business listings, and social media optimization for your practice to be found. When you're unable to reach page one results for specific keywords, the focus stands out in other areas bringing you the qualified traffic you are looking for. 
  2. Pay Per Click: As part of a great marketing plan, it is also essential to include online pay-per-click campaigns. Pay per click is an online marketing medium that displays your ads and search results in the face of prospective patients. Pay per click is a direct marketing approach where you advertise your business whether a need is present or not. When done effectively and for the appropriate time, pay-per-click facilitates higher conversions and brand awareness. 
  3. Community Involvement: Huge impressions can be made in schools, at community events, and on other occasions when you participate in your community. An ophthalmology practice that regularly sponsors an elementary school or high school event will see exponential new patient growth for years to come. Likewise, A LASIK center that supports the victims of a disaster or injured veterans and receives headlines in the news or social media will pay for itself for years to come. Begin searching around your local community to see if any charities, opportunities, or involvement exists where extra volunteers or sponsors are appreciated. Work a plan with your office employees that allow them time to engage with charities and other opportunities. Community involvement is another word-of-mouth marketing medium that will help build goodwill for your business, and as a result, will likely bring more patients to your office. 
  4. Social Media Management and ADs: It is almost impossible to sustain marketing without having an excellent social media presence in today's business atmosphere. Not only are platforms like Facebook and Twitter a good way to connect and interact with patients, but if used correctly, they can also increase your brand awareness. Not only does social media offer opportunities to expand your brand and maintain loyalty, but with the power of pay-per-click social media advertising, you can tap into a heavy online traffic source to communicate your practice services. 

Trust your LAISK marketing or ophthalmology marketing to Medical Marketing Guru and boost your healthcare marketing with a professional team of marketers. Medical Marketing Guru is a great medical marketing agency that can help build a great marketing strategy for your practice. Contact us for a marketing consultation today.

Posted on Nov 8, 2021
Image Credit:

File ID 23049047 | © Yury Shirokov | Dreamstime.com

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